Assembling
the best team to meet your needs so your brand’s true nature shines.
Our marketing services span a full range of specialties. So whether you’re looking for graphic design services, Canadian book publishers, or something completely different, we’ll discover and shape the solution that’s right for you.
Strategy
Through years of experience, we’ve learned to develop strategies and plans that lead to success. At gordongroup|TAAG, we craft insightful marketing, communications, brand, and digital strategies that align with our clients’ objectives to deliver results.
We understand that success begins with a realistic blueprint—one detailed enough for precise action and flexible enough to encourage creativity and innovation. That’s why we’ll work with you to ensure strategies resonate…that they’re relevant and realistic yet aspirational, reflecting the contributions of our two organizations.
Branding
Are you ready to discover your brand’s true nature? We’ll base our brand identity, brand building, and brand refresh services on your organization’s core identity constructs.
If you’re just beginning the discovery process, we’ll start by unpacking the essence of your organization to inform the design of your brand elements, such as logo design, corporate colours, and voice. Or, if you’re farther into your evolution, we’ll provide visual identity refresh and branding solutions to update your look and feel.
Content Creation
gordongroup|TAAG’s content strategists and writers provide a full range of content development services including branded narrative, storytelling, copywriting, SEO services, editing, and translation. Clients come to us when they need core messaging and positioning refinement, compelling content, and taglines to support evolving brand identities.
Our specialty is plain language—making complex, overwritten material concise and easy to understand. We’ll make sure the important stuff stays and has room to shine.
Design
We don’t just mean some of the finest graphic design Ottawa has to offer. We’re design in all things, revealing brands’ true natures through writing, photography, illustration, and more. Brands as they were meant to be—and meant to be shared.
Our creatives-of-all-trades craft integrated products spanning print, web design, digital productions, and social media. We offer content and graphic design services at all stages of the design process. And, because people process information in different ways, we develop concepts that “speak” on different levels…a perfect integration of image and text.
Campaign Execution
We can take the Digital & Social Media Strategy we craft with you one step further, by engaging our Campaign Execution services.
We excel at recommending the ideal mix of multimedia channels needed to amplify your next outreach campaign and reach specific target audiences with messaging that resonates. We can not only collaborate to craft compelling posts, but we can also help you schedule these.
Our campaign management services will aid with recommending and purchasing ad space as per your assigned budget, as well as scheduling, monitoring, gathering and reporting on analytics to maximise your campaigns effectiveness, both short and long term.
Publishing
If you’re looking to publish your book, magazine, or report, we’ll be your happy medium between third-party and self-publishing. That’s because we’ll collaborate with you in a way larger publishers just don’t, crafting design that unifies text, imagery, and graphic elements with your vision.
Producing a high-quality publication shouldn’t mean surrendering creative input. That’s why our Creative Convergence Process sets a course based on your goals. Our Direct Marketing team can even assist with ad sales to support revenue generation for our niche print and digital magazines. You’re still self-publishing, but you don’t have to do it alone. So whether you’re looking for Canadian book publishers, Ottawa publishers, or simply the right publisher, we’ll keep your project the way it’s meant to be: yours.