PROCESS

This is a white gradient above an abstract painting of a plant-filled landscape represents design in all things and gordongroup’s own true nature. The unique artistry uses gordongroup’s company colours—blue, orange, green, and red—and a gestural style that offers a new way of interpreting familiar entities. It evokes a sense of creativity and originality while preserving the authentic character of the landscape. This image, therefore, accompanies our written messaging to demonstrate that we’re not a run-of-the-mill marketing and design agency—though we’re very proud to be marketing Ottawa with each project that supports its programs, bolsters its businesses, and tells its stories with world-class design.

Our Creative Convergence Process is designed to discover and inspire, leveraging the collective expertise of your organization and ours.

As an over-arching approach, Creative Convergence adapts blue sky thinking to ensure we capture and refine the best ideas through our streamlined phases.

After we explore and validate your requirements, we’ll recommend the services needed to deliver the outcomes you envision. This iterative journey ensures that, as we flow through design, we shape solutions that align with your goals and brand.

EXPLORATION AND DISCOVERY

Exploration and discovery can be exciting…it’s the beginning of our journey when we get to know you, doing a steep and deep dive into your organization, brand, and marketscape. It’s when we scope out the parameters of a project…when we inquire, research, analyze, and originate to craft strategic recommendations and set a course of action.

NAVIGATION AND FLOW

This is when the best ideas take shape…it’s when our specialists gather to brainstorm and ideate. It’s where graphic designer, content strategist, and content creator meet, navigating us forward. It’s when we create new design concepts, present to you, and find consensus…flowing through to layout.

DESTINATION

It’s all about convergence…when we arrive at our common destination, delivering solutions that reflect your brand and the design thinking that blends our expertise and yours. 

The Creative Convergence Process: From Exploration to Destination

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