Career Options Magazine
Providing a one-stop shop for integrated online and print publishing
A national non-profit organization, the Canadian Association of Career Educators and Employers (CACEE) works to help young people make the school-to-work transition by providing information, advice and professional development opportunities to employers, career services professionals and students. CACEE’s main vehicle for sharing this information is Career Options, a magazine that’s available online and in print twice a year in four editions: separate English and French versions for post-secondary and high school students.
Students across Canada
Since 2007, gordongroup has designed, printed and distributed the print version of Career Options. An important resource for post-secondary students, the publication is distributed, in separate French and English editions, to 150 of Canada’s top colleges and universities. In 2008, gordongroup began publishing a separate English version of Career Options High School Edition, which is distributed to secondary schools across Canada, and in 2010 added the French. All editions of Career Options include career search tips from the experts, industry profiles, co-op and internship information, and advice from students for students.
Since becoming involved with Career Options, gordongroup has taken an increasingly central role in the magazine’s successful production. When we first took over the magazine’s design, we gave it a fresh, colourful look and feel that would better appeal to today’s students. In keeping with that approach, we’ve made sure that each new issue is equally as eye-catching.
Content, design, ad sales
The gordongroup team is now responsible for all aspects of production—from developing, writing, editing and translating the content, to design, layout, proofreading and pre-press production. Our direct marketing team is responsible for advertising sales, and this has been an area of ever-increasing achievement and revenues.
In 2013, we redesigned, developed and launched the accompanying Career Options website, careeroptionsmagazine.com, and the French website, magazineoptionscarrieres.com. We continue to manage both sites, as well as their accompanying social media strategy and implementation.
Our many successes with Career Options have led to a strong and lasting client relationship.