September 25, 2012
Over two decades of providing communications support to the James Bay Crees of Eeyou Istchee has resulted in many memorable experiences....
July 6, 2012
Ever since reading my gordongroup colleague’s blog last week—“Why I e-read” by Matei Savulescu—I’ve been mulling over what he had to say, mostly...
June 27, 2012
The sight of people e-reading has become a common image over the last five years since the advent of e-readers, tablets and smartphones. Over the...
June 22, 2012
Online, Typography Matters
Typography is one of the key elements of any brand. The choice of font can convey the brand’s personality as clearly as...
June 7, 2012
Project Management is a fairly self-explanatory term—or is it? For the most part, people grasp that this job involves clients and their projects...
May 30, 2012
There was a time when our professional digital footprints did not extend very far beyond our emailed resumés. Today we market ourselves via...
May 25, 2012
gordongroup has had the pleasure of working directly with the Crees of the James Bay region and their leadership for the last three decades. As we...
May 15, 2012
In 1978, a study by renowned social scientist Daniel Yankelovich concluded that the average consumer was exposed to more than 2,000 marketing...
May 10, 2012
Looking at our lengthy list of marketing and communications services, you might call gordongroup a one-stop shop. But if you have ever worked with...
April 25, 2012
Have you been placed in charge of your company’s blog? Feeling like an eighth grader with a never-ending essay assignment? Gosh, whatever are you...
February 24, 2012
Recently, #ThingsStalkersDo was a trending topic on Twitter. The popular hashtag reminded me of a story I heard from a fellow graphic designer. A...
January 8, 2012
Puns, jargon, colloquialisms, mots dans autres langues, “Click here” and unlabelled graphics—call them red flags.
They all indicate...
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