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Blog

  • September 25, 2012

    Over two decades of providing communications support to the James Bay Crees of Eeyou Istchee has resulted in many memorable experiences....

  • July 6, 2012

    Ever since reading my gordongroup colleague’s blog last week—“Why I e-read” by Matei Savulescu—I’ve been mulling over what he had to say, mostly...

  • June 27, 2012

    The sight of people e-reading has become a common image over the last five years since the advent of e-readers, tablets and smartphones. Over the...

  • June 22, 2012

    Online, Typography Matters

    Typography is one of the key elements of any brand. The choice of font can convey the brand’s personality as clearly as...

  • June 7, 2012

    Project Management is a fairly self-explanatory term—or is it?  For the most part, people grasp that this job involves clients and their projects...

  • May 30, 2012

    There was a time when our professional digital footprints did not extend very far beyond our emailed resumés. Today we market ourselves via...

  • May 25, 2012

    gordongroup has had the pleasure of working directly with the Crees of the James Bay region and their leadership for the last three decades. As we...

  • May 15, 2012

    In 1978, a study by renowned social scientist Daniel Yankelovich concluded that the average consumer was exposed to more than 2,000 marketing...

  • May 10, 2012

    Looking at our lengthy list of marketing and communications services, you might call gordongroup a one-stop shop. But if you have ever worked with...

  • April 25, 2012

    Have you been placed in charge of your company’s blog? Feeling like an eighth grader with a never-ending essay assignment? Gosh, whatever are you...

  • February 24, 2012

    Recently, #ThingsStalkersDo was a trending topic on Twitter. The popular hashtag reminded me of a story I heard from a fellow graphic designer. A...

  • January 8, 2012

    Puns, jargon, colloquialisms, mots dans autres langues, “Click here” and unlabelled graphics—call them red flags.

    They all indicate...