March 19, 2015
New ideas. As graphic designers, we have to come up with them every day. For me, creativity is not only part of the job but also part of who I am—...
March 3, 2015
“Content marketing” may be just another digital marketing buzzword, but unlike many such buzzwords that can be traced to the rise and domination...
February 24, 2015
As an agency that specializes in building brands for clients, we generally encounter three different client scenarios: clients that begin the...
January 9, 2014
To remain profitable during the Second World War, many businesses had to change—quite literally. Inglis shifted from producing washing machines to...
November 27, 2013
“Facebook didn’t exist; Twitter was a sound; the cloud was in the sky; 4G was a parking place; LinkedIn was a prison; applications were what you...
June 10, 2013
Does your brand smell?
Maybe it should. Smell is one of our most powerful senses. Scents can evoke memories and emotions from deep in our...
April 11, 2013
gordongroup was recently approached by software giant Corel to create a fresh, youthful and inspirational promotional video for their new Corel...
February 20, 2013
I recently had the privilege of sharing with MBA students insights into management and design thinking that I have gained as gordongroup’s...
January 28, 2013
It can be a tricky thing at a creative agency when clients come to us in search of inspired ideas for an advertising or marketing campaign—even...
December 4, 2012
Or: What I would want every client to know before we start working together
Think about the last big party you went to. Who is the person you most...
November 21, 2012
If you’re writing anything for the web—whether a blog, news article, press release, company bio, etc.—there’s nothing more crucial than keeping...
November 2, 2012
Having recently completed a couple of pitches to prospective clients, I was struck, once again, at the magnitude of the process and the level of...
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